To summarize lead scoring seeks to qualify leads based on their proximity to our buyer persona and where they are in the purchase process. Types of Lead Scoring To get started with lead scoring you need to create your lead scoring model. There are three types of lead scoring models that you can set up. Let s take a look at these different models. Demographic model The demographic model is a standard model that companies use to score their audience. This option is ideal if you are only targeting people in a specific group. For example you can target only contacts who are on a certain site.
To use this model demographic questions must be asked in the forms on the website. The most common way to get this information is through landing pages. In them you can have people fill out forms to see if they fit the target audienct do mobile number list me. If someone doesn t fit into a lead category points can be subtracted from their score to help weed out less relevant leads. Similarly if we re targeting people in a specific geographic location city state zip code we might exclude anyone who doesn t live in that area from our strategy. This lead scoring model is a great option if you want to reach specific people.
Online behavior model Another Lead Scoring model is online behavior. This model looks at the leads that ultimately convert and how they took the path to conversion. What pages did they visit on your site How many pages did they visit on your site Did they sign up for emails or follow their social profiles What offers have you downloaded How many offers did you download How much time did they spend on its pages New call to action These are some of the questions we ll want to answer to better understand our audience s online behavior.