For this to work, one's website must have content that is worth linking to. One more popular web marketing strategy nowadays is the viral strategy. Viral strategies are very effective. This involves spreading one's marketing message by encouraging others to carry them via email, using their own network of relationships-and preferably their own resources.
This is similar to the way a virus behaves, multiplying rapidly in a cell, taking command of the cell's resources to do the virus' bidding. One example of this strategy is the distribution of articles or press releases with a link to one's websites to other email list websites. Implementing SEO marketing has many benefits for a company or organisation. One very important note is that it is relatively inexpensive compared to marketing using traditional media such as television and print. Web marketing experts also have the ability to measure statistics easily and inexpensively.
The results of SEO marketing campaigns can be measured and tracked immediately since there is usually a measurable user action involved, such as clicking on a link. These advantages and more usually outweigh any perceived disadvantages, especially for businesses that want to establish a solid online presence.