A poor mastery of these tools could give students a bad image of you, and therefore the leads will not be qualitative, which is contrary to the objective. It is advisable to share content related to what you offer to students. You can also share your news. The goal is to capture future students , but also all companies that could be potential partners. You must adapt your content to each social network. Twitter will be more for the professional side, news and partnership . As for Instagram, it will be more conducive to sharing photos of what is happening in the school.