Travel brands have a huge opportunity to capitalize on this by understanding how online channels influence travel decisions. To do this, you first need to understand Indian travelers and industry list their travel planning journeys. Generally, our study found that Indian travelers fit into five broad segments. Further, each of these traveler types have five stages to their travel journey: Interest: When travelers first start thinking about a trip (This phase is not industry list relevant for business travelers, where the destination and the need for travel are typically decided by the company)Research.
When they start planning for the trip Booking: When they make transportation and/or accommodation reservations Experience: When they look for recommendations for industry list things to do and see during the trip Sharing: When they express their feedback after the trip Google_Parts final-02-01.jpg Of the five stages, digital is especially crucial when travelers are gathering information. In fact, almost nine in 10 consumers are influenced by online channels in the industry list Interest, Research, and Experience phases. Google_Parts final-03-01.jpg However, offline channels still remain important for the other two phases.
Two in five travelers make transport and accommodation arrangements offline, and the most popular way for them to share feedback about a trip is through a industry list phone call. Posting on social media is a close second. Understanding the five types of Indian travelers Indian travelers make decisions based on varying needs and motivations. In the dropdown menu below, you can explore the customer journey of each type of traveler. Frequent flyers FF4 Think with Google Share 5 major shifts needed By understanding the drivers behind travelers’ needs, businesses will be industry list able to reach them with customized messaging and the right mix of spending across channels.