A BB lead can for example consist of a name a business e-mail address the company name andor a telephone number. In addition to this data the lead must have the potential to become a new customer. He does this by showing interest in your product and your content for example or by showing a need. You can see this when for example a visitor to your website downloads a white paper or requests prices. Here you can assume that this person or this company is interested. What are MQL and SQL? A Marketing Qualified Lead MQL is a lead that has shown interest in your offer due to your marketing activities or has a high probability of becoming a customer for another reason.
An MQL is often a lead that has downloaded a white paper on your website for example. An MQL is considered a promising lead. Because such a lead is more ready for a Latest Mailing Database sales pitch than a lead who has not disclosed their data of their own accord. So you can assume that this type of lead has a need or an interest. With the data transfer the MQL has taken the first step towards becoming a customer. However there is no clear purchase intention behind it. Before MQLs are handed off to sales they must first become a SQL a Sales Qualified Lead. A SQL is a lead ready to get in touch with a sales rep.
The lead becomes a SQL through either a qualifying lead nurturing process or direct purchase intent eg a requested demo. With Sales Qualified Leads you save valuable time for your sales force since an SQL is a really relevant lead BB leads at the push of a button The modern alternative to buying an address: Receive BB lead lists quickly and easily. Completely GDPR compliant with all important information at a glance.