Therefore, agree with the entire organization which formulations and tone-of-voice will be used and extend this to the online communications. Jerry: “At Siza we deal with an incredibly diverse audience and therefore have to pay extra attention to the way we convey our message. We have clients with low intellectual disabilities, but also clients with non-congenital brain injury. We want to reach both, without giving the impression that they are treated differently.
For someone with acquired brain injury, it can be difficult to be confronted with his or her 'new' disability or to get the feeling that he or she is the same as a the phone number list same low-literate person”. It is also good to be careful with remarketing . Remarketing is a powerful online tool, but this can be a sensitive issue in the healthcare sector. When someone seeks care, someone usually doesn't do it with pleasure. When this person is later confronted with his or her 'care needs' several times on the internet, this can bring up irritation or a different feeling. It is not for nothing that Google regularly rejects remarketing lists around sensitive products.
So keep that in mind! How is your healthcare organization found faster? you have to be careful with many subjects, there are a lot of opportunities here with your website. After all, it is obvious to only communicate the services on your website. However, about 1% of all Google searches are medical related (about 35 million searches per day). If you not only show a medical solution on your website, but also disclose information about the problem (such as symptoms, common situations, etc.), you create a website that has a much higher chance of being found. You can then also catch part of these medical searches, and as a result, the potential 'customer' will find your healthcare organization much faster (and better). In addition, a healthcare organization must look beyond internal communication.