A landing page builder will usually adjust content for mobile layouts and offer a mobile preview mode. You can also plug your page URL into Google Search Console’s Mobile-Friendly Test to check its usability. One of the most important details to keep in mind when designing a landing page for mobile is that most folks navigate mobile sites with one hand. While people usually switch between different holding methods, 75% use one finger or thumb to touch the screen. To make navigation easy for your visitors, keep your clickable elements large and spaced out.
For example, check out how Taboola structured the mobile lead magnet form for their fashion and beauty report: Image courtesy of Taboola. Taboola keeps its headline in large font and with enough white space around it to stand apart from the form. The form fields and CTA button are both big enough for easy tapping with just a thumb or finger. This landing page section keeps things simple so visitors can fill out the form without trouble. 2. Choose your words wisely Since mobile landing pages offer less screen real estate than desktop landing pages, you’ll also have buy email list less copy to work with. So, you’ll want to make each word—each character—count.
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You can jam-pack your copy with impact with the BLUF (bottom line up front) method. As the name implies, BLUF puts your most important information at the start of your copy. It works especially well for converting a desktop landing page to mobile since you’ll have your info to prioritize right at the top. Once you’ve written your copy, go into editing mode with cutting any fluff as your top priority. Remove redundant words, shorten your sentences, and choose expressive words over wordy phrases. This Geico landing page embodies the “less is more” rule for mobile copy: