being in good health and not being exposed to attacks or threats). Economic security (having a job or other source of regular income). Real estate security (having a home in decent conditions). In the world of digital marketing, this concept translates to clipping path service data protection and secure online shopping. All those elements that keep devices and profiles safe, such as antivirus or passwords, would be part of this level. As marketers, we can exceed this level by offering reliable guarantees regarding the protection of user data and online payments. 3) Membership needs At the intermediate level of the pyramid we find the need to relate
to other human beings , to establish links with our peers. There are many activities in our day to day that are aimed at solving the need for affiliation and fighting against loneliness, from team sports to corporate team buildings. This level is satisfied when we feel integrated into society through our relationships at different levels: friends, family, couple, groups and communities... In digital marketing, this level would be represented by the number of followers, friends or fans on social networks. But it's not just about raw quantity, it's also about developing quality relationships by frequently interacting with the community. 4) Recognition needs
The fourth level of Maslow's pyramid is related to the way we value ourselves and are valued by others, so we can distinguish between two different aspects: High esteem (what we would normally call "self-esteem") is that which refers to ourselves. This would include feelings such as confidence, competition, achievement, independence or freedom. Low esteem refers to the appreciation of others and includes needs for attention, reputation, status, or fame. In the world of social media , recognition needs translate into interactions such as likes, comments, favorites, retweets, or other actions with which we convey