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The Low to No Revolution

Updated: May 18, 2023


In recent years, there has been an increasing trend towards low and no alcohol consumption. People are becoming more health-conscious and are also looking for alternative ways to socialize without alcohol. This trend has contributed to the rise of the low and no alcohol market, with many companies now offering non-alcoholic options.

One of the main factors driving this trend is health. Many people are now looking to reduce or eliminate alcohol consumption due to fears of its detrimental effects on their health. Alcohol is known to cause various health issues such as liver damage, obesity, and heart disease.

Another important reason for the low and no alcohol trend is socialization. Many people are now looking for alternative ways to socialize that do not involve drinking alcohol. This includes attending events where alcoholic beverages are not served or drinking non-alcoholic drinks in bars and restaurants.

The rise of low and no alcohol products has been met with enthusiasm from the public, and many new products have been launched in this category. This includes low and no alcohol beers, wines, and even spirits. These products have been designed to replicate the taste and experience of drinking alcohol, without the downsides.

The low and no alcohol trend is also being driven by younger consumers, who are more health-conscious and environmentally aware than previous generations. They are looking for sustainable and healthy products that align with their values. This has led to the rise of organic and plant-based low and no alcohol products.

Overall, the low and no alcohol trend represents a shift towards healthier and more sustainable living. It is a trend that is likely to continue as people become more aware of the benefits of reducing alcohol consumption. With the increasing availability of low and no alcohol products, there has never been a better time to make the switch.


Keep an eye on all things Drink Think this year for a whole variety of new & old low to no serves and drinks brands. Notably Clayton's kola tonic is a product we've been working with, built in Battersea in london in the 1880s and now made in Barbados by the Armstrong agency.


This was an original alternative to Alcohol invented by the Clayton's brothers over a 140 years ago. The product is not fizzy, it's balanced & not over sweet, it's a terrific addition to drinks and food to bring the distinct kola nut tang flavour we all love & the stimulus of the redemptive west African kola nut too. This is the magic ingredient alongside Kent hops rich Bajen sugars and pink grapefruit citrus juices & oils. 35ml equates to a dose of caffeine equivalent to a cup of coffee.


if interested you can get in to touch to purchase and we can arrange shipment via our UK & European partners.




Team DT x


Ps. Look out for our next article on the use of dessert wines from Australia in the mixology of low to no drink think alternatives x



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Great article Scott. You are the writer behind the revolution


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